Grandview Square Financial

The client, Grandview Square Financial, was seeking a logo to establish themselves as an independent brand of their parent company Northwestern Mutual. Grandview Square Financial is a financial advising company based in Minneapolis, MN. They needed a professionally facing logo that stood for their values of stability, alignment, and growth.

The logo combines imagery of growth not only in the obvious forms of the pine trees, but also subliminally references an ever-growing graph line akin to wealth growth. The client was extremely pleased with the resulting logo.

Branding/Design: Chris Anema

About Grandview Square Financial:

At Grandview Square Financial, we are a team that represents wisdom, ethics, discipline, and academic excellence. Our advisors collaborate and adhere to strict planning practices designed to deliver a needs-based, client-centric experience.

We are the calm in the storm for our clients and provide guidance and coaching for all aspects of our clients’ financial lives.

Our mission is to help our clients create financial security by becoming more deliberate and intentional in their financial planning, aligning their resources with their highest-held values through coaching, discipline, and sound advice.